Pretzel Crisps - Snack Adventurously

Banner ad campaign concept for Pretzel Crisps. "The Independent Snacker wants to expand her horizons and try new things – in every aspect of her life. That includes snacking. With so many flavors and so many uses, Pretzel Crisps turns what used to be an ordinary snacking occasion into a fun, creative adventure."

CLIENT
Pretzel Crisps
ROLE
Graphic Designer. Worked under leadership of Creative Director and collaborated with a Copywriter.
BRIEF
Develop a concept for banner ads and range of executions that celebrate the Pretzel Crisps brand and drive sales and brand awareness.
Concept 1: Snacking Dangerously
Concept 2: White Chocolate Wonderland
Concept 3: Snacking Nirvana

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