Food Bank for New York City

NYC-based experiential event that educated low-income youth living in "food deserts" about easily obtainable healthy eating choices. Bottles of water and fruit pops were handed out along with healthy food swap recipe booklets. Visitors could also play a game on a large touchscreen that taught healthy food choices. To promote these events, OOH ads were places in bus shelters and on the sides of buses.

CLIENT
Food Bank for New York City
ROLE
Sr. Graphic Designer; collaborated with a Copywriter. Worked directly with printers and fabricators to ensure that final product was true to the design vision.
BRIEF
Develop an experiential campaign to promote healthier eating for the Food Bank for NYC.
Brand Ambassador Tshirt
Brand Ambassador Hoodie

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