Baileys Coffee Creamers: National Coffee Day

Rediscover Your Coffee Mobile Cafe was a sampling program to promote the new Bailey’s Coffee Creamers. The cafe visited New York, Chicago, and Los Angeles on National Coffee Day and celebrities distributed samples of coffee with Bailey’s Coffee Creamer. Consumers could also enter a sweepstakes for a trip to L.A. through a special Facebook tab.

CLIENT

Baileys Coffee Creamers

ROLE

Sr. Graphic Designer; collaborated with a Copywriter. Worked directly with printers and fabricators to ensure that final product was true to the design vision.

BRIEF

Develop an experiential sampling campaign for National Coffee Day that raises awareness and purchase intent for Baileys Coffee Creamers.