Hi, I'm Lisa!

I’ve spent 20+ years designing the connections between people, products, and brands.

I started my career in branding, advertising, and creative direction, where I learned how brands communicate, how ideas become stories, and how every touchpoint shapes an experience. That eventually led me into UX and product design, where those same questions became more tangible: How should this product behave? How should it communicate? How do physical controls, software, content, and brand come together to create something that feels intuitive, useful, and cohesive?

Today, I work at the intersection of product design, interaction design, experience strategy, and leadership. I’m especially drawn to complicated ecosystems and ambiguous problems — the kind where there are a lot of smart people, competing needs, technical constraints, and no obvious answer yet. I like mapping out the problem, finding the connections, developing a point of view, and working alongside partners to turn that thinking into something real.

My path has given me a pretty unusual mix of experience. I’ve worked on brand identities, advertising campaigns, websites, connected appliances, physical controls, touchscreen interfaces, design systems, product ecosystems, and everything in between. That breadth has taught me to zoom way out to understand the full customer journey, then zoom way in when the details matter.

I grew up in a small town about an hour south of Boston with exactly one stoplight, then went to college in Manhattan and discovered that I am very much a city person at heart. I love traveling, eating my way through wherever I travel, and planning future trips while I’m still on the current one. At home, I’m raising two elementary school-aged kids, which provides a steady stream of creativity, negotiation practice, unexpected user feedback, and reminders that nobody reads the instructions.

After more than two decades of working, I’m still happiest when I’m learning something new, untangling a complicated problem, and helping a group of people turn an idea into an experience someone will genuinely enjoy.