CLIENT
NFLPA
ROLE
Graphic Designer. Worked under leadership of Creative Director and collaborated with a Copywriter.
BRIEF
Create sample invitation concepts to win the NFLPA experiential event business.
NFL Players Association
Pitch to the NFLPA to be their Agency of Record. Concept and sample invitation for their exclusive VIP NFL Players Party held on Super Bowl Weekend. The concept centered around the idea of a "Roast": Celebrity hosts would roast the players while everyone feasted on barbecue. The sample invitation is in the form of a custom matchbox to play on the idea of "roast".
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